Terms & Conditions

1. Agreement

These Terms and Conditions ("Terms") govern your use of the website at https://generativeoptimization.co.za and any related pages operated by GenerativeOptimisation (DotClick PTY Ltd) ("we", "us", "our"). By accessing or using this website, you agree to these Terms.

If you engage us for consulting, implementation, or advisory services, a separate written proposal, statement of work, or service agreement will apply to that engagement. Where those documents conflict with these Terms, the engagement documents prevail for the services they cover.

2. Services

We provide generative engine optimisation, enterprise SEO, digital PR, E-E-A-T development, and related visibility consulting services. Information on this website is general in nature and does not constitute legal, financial, or technical advice tailored to your situation unless provided under a paid engagement.

We may update service descriptions, pricing references, and availability on this site without notice. Any quotation or proposal we issue separately is valid only for the period stated in that document.

3. Acceptable use

You may use this website for lawful purposes only. You must not attempt to gain unauthorised access to our systems, interfere with site security, scrape content in a way that burdens our infrastructure, upload malware, or use the contact facilities to send spam or abusive messages.

You must not reproduce, republish, or commercially exploit substantial portions of this website without our prior written consent, except for personal, non-commercial reference or as permitted by law.

4. Intellectual property

Unless otherwise stated, we own or license the content on this website — including text, graphics, logos, layouts, publications, and downloadable materials. Our name, branding, and original methodologies remain our intellectual property.

Client-specific deliverables created under a paid engagement are addressed in the relevant contract. Unless agreed otherwise in writing, we retain ownership of pre-existing tools, frameworks, prompts, and know-how used to produce deliverables, while granting the client a licence to use project-specific outputs as defined in the engagement agreement.

5. AI outputs and professional reliance

This website discusses artificial intelligence technologies that can produce inaccurate, incomplete, or outdated information. Examples, case references, statistics, and publications are provided for general education and may change over time.

You should not rely on website content as a substitute for professional advice specific to your business. Outputs from AI systems — including those we may demonstrate or implement — should be reviewed by qualified humans before use in legal, financial, medical, safety-critical, or customer-facing contexts.

6. Confidentiality

If you submit information through our contact form or during a sales conversation, we will handle it in accordance with our Privacy Policy and, where applicable, any mutual confidentiality terms in an engagement agreement.

Please do not submit special personal information or client confidential data through the website contact form unless we have agreed a secure channel for that purpose.

7. Fees and payment

Consulting fees, project scopes, payment schedules, and deliverables are set out in proposals or contracts issued to clients. Website content does not create a binding offer until we confirm acceptance in writing.

Unless otherwise agreed, invoices are payable within the period stated on the invoice. We may suspend work on overdue accounts after reasonable notice.

8. Limitation of liability

To the fullest extent permitted by South African law, we are not liable for any indirect, consequential, or special loss arising from your use of this website or reliance on its content, including loss of profit, revenue, data, or business opportunity.

Our total liability arising from website use (excluding liability that cannot be excluded by law) is limited to the amount you paid us for services in the twelve months preceding the claim, or ZAR 1,000 if no services were purchased. Nothing in these Terms limits liability for fraud or wilful misconduct.

9. Third-party links and tools

This website may reference third-party products, platforms, or external websites. We do not control those services and are not responsible for their content, availability, privacy practices, or terms.

Use of third-party AI platforms during an engagement is subject to those providers' terms and acceptable-use policies. Clients are responsible for ensuring their own compliance when deploying third-party tools in their organisations.

10. Governing law

These Terms are governed by the laws of the Republic of South Africa. The courts of South Africa have exclusive jurisdiction, subject to any mandatory rights you may have as a consumer under applicable law.

11. Changes

We may update these Terms from time to time. The "Last updated" date at the top of this page will change when we do. Continued use of the website after changes are posted constitutes acceptance of the revised Terms.