Technical SEO foundation
Crawlability, indexation, site architecture, Core Web Vitals, JavaScript rendering, internal linking, canonical rules, and structured data hygiene. If machines cannot access the content cleanly, nothing else compounds.
Services
SEO and GEO services that make your brand findable, understandable, and citeable
We do not sell fourteen disconnected services. We build one visibility system: technical SEO so machines can access the site, entity SEO so they understand the organisation, GEO so assistants can cite and recommend it, and digital PR so the wider web corroborates the claims.
Request an auditThe work only makes sense as a system
Traditional SEO gets pages crawled, indexed, and ranked. GEO builds the evidence layer that AI systems use when they decide which organisations to mention, summarise, cite, or recommend. These are not competing services. They are connected layers of the same visibility problem.
A brand can rank well and still be invisible in ChatGPT, Gemini, Perplexity, or Google AI answers if the entity is unclear, the content is thin, the experts have no authority footprint, or credible third-party sources do not corroborate the claims. Our service model is built around fixing those connected issues together.
The five service layers
Entity and knowledge graph optimisation
Organisation, people, services, locations, credentials, and relationships need consistent machine-readable representation across the website and authoritative external sources.
Content architecture for SEO and GEO
Service, category, comparison, research, and expert content written for human decision-makers and structured so AI systems can extract clear, accurate claims.
Authority, E-E-A-T, and digital PR
Expert profiles, institutional trust signals, original research, media citations, industry references, and co-citation campaigns that support both rankings and AI recommendations.
AI visibility monitoring and correction
Prompt testing, citation tracking, representation accuracy scoring, competitor answer share, and remediation when assistants ignore or misdescribe the brand.
What we actually deliver
A typical engagement starts with a two-week audit. We test buyer prompts across major AI systems, review organic search visibility, inspect technical access, score entity completeness, inventory citation sources, and identify where competitors are being recommended instead.
The implementation plan is then organised by priority: fix technical blockers, repair entity inconsistencies, rebuild pages that are too thin to be useful, create evidence-led content, strengthen expert and institutional trust signals, and earn third-party citations through digital PR and research-led outreach.
A sensible implementation sequence
- 01
Audit and baseline
Measure current SEO health, AI answer visibility, citation sources, entity accuracy, and competitor presence across commercially meaningful prompts.
- 02
Fix access and identity
Resolve crawl, indexation, schema, naming, sameAs, service, location, and organisation data issues that prevent machines from understanding the brand.
- 03
Build useful content
Replace thin pages with stronger service, proof, research, FAQ, and expert content that answers real buyer questions and gives AI systems quotable evidence.
- 04
Earn corroboration
Use digital PR, original research, expert commentary, partnerships, and industry references to build authority outside the owned website.
- 05
Monitor and improve
Track rankings, prompts, citations, representation accuracy, and source quality monthly, then correct weak or wrong signals before they compound.
The goal is simple: when someone asks a search engine or AI assistant who to trust in your category, your brand should be a credible answer.
FAQs
Services FAQ
Do we need SEO or GEO?
You need both. SEO controls access, indexation, ranking, and retrieval. GEO controls whether AI systems understand, trust, cite, and recommend the organisation. A serious visibility strategy connects the two.
Can this replace our existing SEO agency?
Sometimes, but not always. If your SEO foundations are already well managed, we can focus on GEO, entity, authority, and AI visibility. If technical SEO is weak, we fix that first because AI retrieval still depends on accessible, trustworthy web content.
How long does it take?
The audit takes two weeks. Foundational fixes can start immediately after that. Authority and citation gains compound over quarters because the work depends on better content, stronger sources, and external corroboration.